Postingan

From Lagos to London, this marketer is making an impact

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Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews. Today’s post features Oiza Sadiq, an Associate Product Marketing Manager based in Lagos, Nigeria (soon to be London) who seeks ways to make real-life impact through her work. What do you do at Google? I’m an Associate Product Marketing Manager (APMM) at Google. The APMM program is a two-year rotational development program for early-career digital marketers. During our rotations, we work on different teams across Google Marketing to get experience and build our skills. In my current role as a Growth Strategist on the Growth Lab team, I work with product marketers to develop strategies and campaigns to help people better understand how to use Google products. What have been the driving forces behind your career? I’ve always been passionate about helping individuals and busi...

Your 2022 guide to Google Ad Manager

While 2021 was far from a return to normal, publishers found ways to adapt, innovate and thrive in a rapidly changing environment. To help you keep your business on track in 2022, we're recapping some of last year's biggest tips and resources from Google Ad Manager. Prepare for a privacy-first future Use automation to do more with less Invest in advanced TV video streaming Build a retail media business Learn from other publishers by Alex Shellhammer via The Keyword

Surfacing Women in Science with the Smithsonian

Women have always been on the forefront of science. From Ada Lovelace designing the first computer programs, to Rosalind Franklin decoding the structure of DNA, to Katherine Johnson figuring out the physics for mankind to reach the moon, the history of science has been driven by the contributions of women. However, they have often not received proper credit or acknowledgement for their essential work. This is why today we are thrilled to announce a new phase in our long-term collaboration between the Smithsonian and Google Arts & Culture. Together, we’ve developed new machine learning tools for use by curators at the Smithsonian American Women’s History Initiative as we dive into the institution’s archives to help uncover and highlight the many roles women have played in science over more than 174 years of history. Through this first of its kind collaboration with Google Arts & Culture , our lead partner on the Smithsonian Open Access initiative , it is now easier ...

It’s time for a new EU-US data transfer framework

If you rely on an open, global internet, you’ll want the European Union and the U.S. government to agree soon on a new data framework to keep the services you use up and running. People increasingly rely on data flows for everything from online shopping, travel, and shipping, to office collaboration, customer management, and security operations. The ability to share information underpins global economies and powers a range of services like high-value manufacturing, media, and information services. And over the next decade, these services will contribute hundreds of billion euros to Europe’s economy alone. But those data flows, that convenience, and those economic benefits are more and more at risk. Last week, Austria’s data protection authority ruled that a local web publisher’s implementation of Google Analytics did not provide an adequate level of protection, on the grounds that U.S. national security agencies have a theoretical ability to access user data. But Google has offere...

The harmful consequences of Congress’s anti-tech bills

Every day, millions of Americans use online services like Google Search, Maps and Gmail to find new information and get things done. Research shows these free services provide thousands of dollars a year in value to the average American, and polls show that 90% of Americans like our products and services. However, legislation being debated in the House and Senate could break these and other popular online services, making them less helpful and less secure, and damaging American competitiveness. We’re deeply concerned about these unintended consequences. Antitrust law is about ensuring that companies are competing hard to build their best products for consumers. But the vague and sweeping provisions of these bills would break popular products that help consumers and small businesses, only to benefit a handful of companies who brought their pleas to Washington. Some specifics: Harming U.S. technological leadership These bills would impose one set of rules on ...

This year's Doodle for Google contest is all about self care

I used to be the type of person who took pride in filling my days up. I loved checking items off my to-do list, saying yes to everything and filling my week with social plans. I took pride in productivity and living a fast-paced life. But the pandemic and the shift to new ways of working and living forced me to re-examine my mindset. I had to be intentional in rethinking how I structured my days and build in time for self-reflection, care and introspection. This shift isn’t unique to just me. The past few years have been marked by uncertainty, and students in particular have been profoundly impacted in the way they learn, socialize and approach health. So the theme of self-care felt fitting for our 14th annual Doodle for Google student contest. The 2022 contest theme is, “I care for myself by…”. We’re asking students to share how they nurture themselves in tough times. What do they do to feel better when they’re feeling down? How do they approach taking a break? What activities mak...

Schneider Electric secures its teams through Android Enterprise

Editor's note: Today’s post is by Simon Hardy-Bistagne, Director of Solution Architecture for Schneider Electric. The global company specializes in energy management and automation, with operations in more than 100 countries. At Schneider Electric, we are responsible for providing sustainability and energy management systems for a global customer base. As the Director of Solution Architecture for our digital workplace, I lead a team that ensures our employees have access to all of the collaborative tools they need from wherever they’re working. Android Enterprise is key to securely and flexibly managing Schneider Electric’s global workforce devices. We support a wide range of device-use scenarios for our employees, from fully-managed devices to personal smartphones securely enrolled with the Android work profile . The extensive, customizable and secure controls available with Android Enterprise ensure we are giving our teams the resources they need no matter where they’re work...