“Accelerating Retail” in Europe, Middle East and Africa
Online tools have been a lifeline for many in lockdown, helping people stay connected with loved ones, work remotely, access news and information, and shop for essentials. The use of technology by people and businesses leapt forward perhaps five years over a period of eight weeks , and internet usage increased by 60 percent. Changes in consumer behavior are driving businesses to adapt the way they communicate with customers, while retailers around the world have seen their business models turned upside down. Because of this big shift, digital tools and skills will be a vital catalyst to accelerate an economic comeback. Earlier this summer we pledged to help 10 million people and businesses in Europe, the Middle East and Africa find jobs, digitize and grow over the next 18 months. Retail, which accounts for more than 9 percent of jobs in the EU alone, will play a pivotal role in the recovery. Today we’re kicking off "Accelerating Retail," a month of activities dedicated...