New Magazin Saleb Opinion

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Frequency management helps marketers and agency partners deliver a better user experience and reduce budget waste by controlling the number of times people see their ads. That’s why, when we introduced Programmatic Guaranteed in Display & Video 360 a few years ago, we gave you a way to manage ad frequency across these deals and your open auction buys together. Once you reached your frequency goal for a specific user across both buys, the open auction portion of the campaign would stop showing ads to that user. However, Programmatic Guaranteed would continue to serve ads to a user beyond your frequency goal until you reached the total number of impressions secured in the deal, consistent with a traditional reservation deal. Now we’re improving how frequency management works for Programmatic Guaranteed deals in Display & Video 360. Once your overall campaign frequency goal has been reached for a user, whether via open auction, Programmatic Guaranteed, or a combination of t...

While many Brazilians grow up celebrating Carnival, this wasn’t true for Christiane Silva Pinto. It wasn’t until college when she joined her first bateria that it became an incredibly important tradition to her. “When I was playing in college, I loved the music and practicing with the band, but I also loved that I got to know more about that culture I hadn’t been in touch with when I was a kid,” says Christiane, who played the drums in her college bateria, which is a Brazilian percussion band.  “Some of the people who played with us had experience playing in the Carnival parades, and those stories were contagious.” Today, in addition to working as an Associate Product Marketing Manager for Google helping small and medium-sized businesses in Brazil, Christiane is part of a band that plays every year during the iconic Carnival in Sao Paulo, Brazil, where a sea of spectators gather every year.  Carnival lasts for four days, and much of the celebration happens in the streets....

Break out your costumes and strike a pose: Brazil’s Carnaval starts today and lasts through February 26th. The five-day festival, which traces its roots back to the early 1700s , is now one of the largest festivals in the world with thousands of parties and millions of people celebrating across Brazil’s biggest cities. Google News is here to help you keep up with the parades and stay safe. When you search for Carnaval on desktop and mobile devices, you’ll see an interactive topic, which will keep you updated on breaking news, help plan your schedule with parade routes and lineups, and let you rock your best look with DIY videos for costumes and make-up. You can also follow Carnaval by tapping it’s star icon on the top right corner for quick access and to receive updates directly in your For You page.  With all the excitement also comes your safety, which is why we’ve partnered with the non-profit Think Olga to provide you with information about public safety re...

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Mobile apps have transformed the way people engage with the world. From gaming, to ride sharing, to messaging, apps enrich the lives of billions — and are often funded by ads. Ads help make content available to everyone, creating a more diverse ecosystem of apps for people to enjoy. But one of the biggest threats to ad-supported content is ad fraud, a pervasive issue for users, developers, and advertisers alike.  For over 20 years, Google has been heavily investing in creating a healthier ads ecosystem that generates value fairly, for everyone involved. In 2019, we delivered on key initiatives to protect advertisers, publishers, and users.  Protected advertiser spend by reducing ad fraud: Google blacklisted numerous bad actors that were found to be committing large scale invalid traffic and ad fraud, which violates Google policies. In 2019 Google removed tens of thousands of apps and developers that were found to be in violation of our policies, from both AdMob...

Just because people use their phones at work, doesn’t mean they should have to sacrifice their privacy. Since Android 5.0, the work profile has helped ensure personal data remains private from IT even when employees bring their device to work, while giving IT the tools they need to secure corporate data.  But when given a phone by their company, employees don’t always know what IT can and can’t see. That’s a challenge for employees who want to keep their personal data private; in a recent survey of workers by ESG Research last year, 71% said they expect any personal information to remain private on work devices. What’s coming in Android 11 In Android 11, enhancements to the work profile mean IT can confidently extend the same privacy protections to a company-owned device that people have come to expect from the work profile on a personally-owned device.  For IT professionals, new asset management and device-level controls for the work profile can manage and restrict pe...